The communication team of President John Dramani Mahama is not effective in carrying the message of the president across to citizens, the founder of the African University College of Communications (AUCC), Kojo Yankah, has said.
His comments come in the wake of Mr Mahama’s allegation that a media cabal in the country was blocking what he said was his transformation message. Mr Mahama made these accusation in a recent interview with Ovation magazine.
But Mr Yankson held the view that the strategy to transmit what the president really wants citizens to know is not being carried out excellently by his team.
He disclosed this in an interview on Class FM’s 12 Live on Wednesday, October 19, 2016.
Asked by the host of the news programme, Naa Dedei Tettey, if the reason for the message not getting to citizens could be attributed to the ineffectiveness of President Mahama’s communication team, he answered in the affirmative adding: “It is likely because if people do not stand on the message [of the President] and divert attention to what the other parties are saying, then you get distracted from the main message.”
He continued: “If you spend your time on reacting to negative information from other sources and fall into the pattern of sometimes insulting and you leave the main message, of course the message is left out and that is what happens.”
A political communications expert at the University of Cape Coast, Dr Eric Opoku Mensah, who contributed to the discussion on the same programme, also disagreed with the president’s assertion.
For him, if there was anyone to cry foul, “it should rather be the opposition parties”.
He was of the view that the media, especially the state-owned ones “have done very well for the ruling party”.
He indicated that it was sometimes difficult for the media to decipher which programmes were campaign-related and which were for the state.
He said he was surprised about the comments because he believed “the media has done a great job because Mr Mahama and the National Democratic Congress (NDC) have taken advantage of the presidency and the state media” to bring achievements of government into the public domain.
In his view, the president was probably not getting the kind of response he desired from the public and was directing his frustration at the media. The president, by such remarks, Dr Mensah said, was not being “fair” to the press.
He said the media had done a lot for Mahama because even before he commenced campaign activities, the media covered his Accounting to the People tour and other events the party subtly campaigned with.
Source: Classfmonline
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HOW CAN I LISTEN TO KORKU ANYIDOHO? OR SOLOMON NKANSAH? FOR WHAT? HOW CAN I WASTE MY TIME, MY EAR, AND EVEN MY RADIO OR TELEVISION OF WHICH I HAVE PAID SUCH A HUGE COST ON ELECTRICITY OR FUEL IN MY CAR TO LISTEN TO SUCH EMPTIES CANNON OR LIES? TWEAAAA!!!!!!
If you have a communication team that consistently uses degrading words, media houses will shy away from your message
The truth of the matter is though the ruling government is exploiting the state-owned media for his advantage,people have lost confidence in NDC government because of vile propaganda,insults,arrogance and lies from its communicators,gross incompetence,broad light ***barred word*** and massive corruption among others.Also look at how Mr. Mahama himself is embarrassing himself with pettiness on political platform,instead of real issues.In short,Ghanaians don't take Mr.Mahama and his corrupt and incompetent gov't serious any more.NDC communicators lack sound analytical skills and common sense and so resort to only propaganda,insult and lies;whilest NPP communicators speak sensibly.VOTE NANA/BAWUMIA for a world class economy,rule of law,true development in freedom and a beautiful governance.