In Ghana, an estimated 1200 cases of Childhood Cancer are expected each year but only 300-400 cases are diagnosed due mostly to financial challenges and lack of knowledge on early warning signs. The good news, however, is that if detected early, Childhood Cancer can be cured. It is this knowledge that prompted PZ Cussons’s Camel to take up the challenge as advocates for Children with this condition. This is in line with the core essence of the brand “Say Yes to Life”.