For years, BA’s famous advertising campaign proclaimed the company to be ‘the world’s favourite airline’.
But in a move that may test the patience of its loyal fliers, British Airways will now squeeze long-haul passengers into seats that are almost ten per cent smaller.
The airline, which has come under pressure from budget carriers, will squeeze an extra seat into each row.
It announced a makeover this week for the World Traveller section on its Boeing 777 routes from Gatwick to North and South America.
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